In 2002 we opened our doors in Soho as the very first salon in New York City specializing in spray tanning. Our goal was to give our clients the most perfect fake tan as humanly possible! We understand that in order to create a great spray tan the most important step in the process is to ask you how you want to look. 'Tan' means many things to many people. Some people just want a very light conservative glow while others prefer a darker look. What suits one person may not be right for another. We will customize your spray tan to your exact preferences. Want more coverage on your legs and butt and just a touch on your face? No problem - all you have to do is let us know. This is the big difference between a custom spray tan and the one-size-fits-all booths - we are more than happy to accommodate your requests. We can even spray you in such a way that cellulite is minimized and your body looks more toned and sculpted.